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Holidays Brand

Branding work done for PetSmart's holidays brand. The concept was to create a single brand identity that would be flexible and encompass all holidays from birthdays to Halloween. The initial name for this brand was "Bestest Ever" but was later changes to "Life of the Party". 

PetSmart, Illustrator, 2023

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Below are the mood boards, sketches and concepts that were created until landing on the final "Life of the Party" concept.


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